No results.

News & EventsNews

“From Maxim’s to Starbucks: the Intractable Issue of Goodwill” presented by CW Ling

12 Jun 2017

On 5 June 2017, CW Ling gave a lunch-time talk to the Hong Kong Institute of Trade Mark Practitioners entitled “From Maxim’s to Starbucks: the Intractable Issue of Goodwill”.  During the hour-long presentation, he explored the controversial issue of goodwill in the context of international trade.  To what extent can a foreign trader protect his reputation in a particular jurisdiction where he has no actual presence or business there?

Key Highlights of the talk included:

  • A comparison of the approaches of the courts in various common law jurisdictions to the problem
  • The recent decision of the UK Supreme Court in Starbucks (HK) Ltd British Sky Broadcasting Corporation (2015)
  • A review of Hong Kong case law including the Maxim’s case (1983)
  • An interactive discussion on how the law of passing-off may better serve the modern needs of businesses and consumers

The talk was well-received by the audience of around fifty IP lawyers and practitioners and stimulated a lively discussion during the Q&A session.

CW would like to thank all those who attended the talk and Deacons for providing the lunch and venue.